The article relies on evidence taken from a single review paper published in a niche journal with a low impact factor. No link to the review is provided. In fact, all links in the article, whether supporting the claim of red meat being crucial to health or not, are to stories published in the Telegraph. No link was provided to a major study mentioned in the article, suggesting red meat poses a significant health risk and no comment is taken from those authors. Quotes from a single scientist on the review and the resulting declaration that red meat is crucial for health, published in the same journal issue are used. These together with quotes from a farming industry academic and a member of the National Farmers union, neither experts in human health, ensure that the article is heavily biased towards a particular interpretation of the current literature, meaning both it lacks balance and the evidence is not robust.